[[Actuarial Notes Wiki|Wiki]] / [[Exam 5 (CAS)]] / **Marketing Changes** ## Definition ==Marketing Changes== refer to modifications in distribution channels, target markets, geographic focus, or marketing strategies that affect the composition of the insured population. ## Examples - New distribution channels - Different target markets - Geographic expansion - Changed agent compensation - Modified marketing campaigns ## Impact on Reserving - Mix of business shifts - Risk quality changes - Geographic distribution varies - Historical patterns less applicable ## Related Concepts - [[Mix of Business#Definition]] - [[Underwriting Changes#Definition]] ## References - Friedland, Chapter 1